To attract free traffic is the goal of every online marketer. All of us know that when you start, you are usually on the tight budget. We want to invest as little as possible to achieve as much as possible. Therefore, we are reluctant to invest in paid traffic straight off the bat. And guess what? It is NOT necessary!
There are plenty of ways to attract free traffic to your website or lead capture page. You just have to get a little bit creative. Let’s have a look at my top 10 BEST ways to bring those leads in!
There is no better way to attract masses of organic traffic to yourself, your brand or company. Thing with blogging is that you have to put in some time and effort. Try to research quality topics, try to solve peoples problems. Ask yourself: What people in your niche struggle with? And then research the problem, write about it and market it out. Trust me: sooner or later you will attract free traffic. They will come looking around interested in what it is that you are representing. Aim to publish one to three posts a week – you don’t want to spam your content out and burn out in a month.
There is no discussion here. Everyone knows it – advertise your site like a madman (just try not to spam). While networking with other like minded individuals just stay true to who your target audience is and keep putting your site out there. They will come – and if your site is good – they will stay and come again after. On top of that take note that Google ranks backlinking to your sites from social media really high. One of the very good avices I have received from my mentor was to create long strings – YouTube to Twitter, Twitter to Facebook, Facebook to your site. Do this, inform your friends of new posts, update them with your progress and direct them to your site – results will start rolling in.
It is not as popular as other ways to attract free traffic, but it is very powerful. That is because unlike Facebook, Linked In is a place where people register for a purpose. To market themselves out, to show off their achievements and position. It is really easy to filter prospects and to network effectively. While there update your network with your site posts often, and expand your list aggressively. Another plus side to this underrated platform is that not a lot of people are using it to advertise – that of course means less competition! It would be way easier for you to get noticed.
Number4. Classified Websites
We all know sites like Gumtree or Craigslist. There are a few more out there, but you got the idea by now. The game plan here is to post your ads, target them appropriately and reap the rewards. It really is free and you can virtually post the ad there and forget about it. People will start emailing you over time asking about what you have got to offer. It’s probably the easiest way to produce leads. Maybe not the fastest (depending on how good your marketing skills are) but definitely not as bad as to ignore it. Maybe one of the people messaging you, will be your new referral?
Did you know that YT is the second biggest search engine out there? That’s right. You have got to be there! Make videos on stuff you research, connect with your audience, once again (will repeat that over and over again) give some sort of value – solve their problems! If you sell a health related products, give them new ways to burn fat, research the newest developments in the healthy eating field. Be creative. Don’t forget to put your website link in the video description or even better – in the video itself. Remember, make your site visible.
Number6. Post in your niche-related forums
Make yourself visible. Establish yourself as an authority by answering people’s questions. Leverage the fact that 90% of people are too lazy to research the information they need. Spend a few minutes, provide them with a solution and watch yourself getting a lot of credibility. Invest in your image, your brand and don’t forget to keep marketing yourself out there! Put a link, your catch phrase in the signatures. Hundreds of people browsing the forum and finding your posts will see the link, click on it to check out if you can provide more value – and boom! There’s next lead running your way. Absolutely FREE.
Number7. Search Engine Optimization (SEO)
Everyone has heard that term. People are actually willing to pay big bucks to get experts to review their sites for the best SEO. Truth being – there is plenty of information out there for FREE. Just spend a hour or two for a week and you will be absolutely ready to go. That’s it. Not a penny spent. Once done that you will be able to optimize your posts and content to target specific keywords. Great advice here is to shoot for the keywords relating to your niche – the ones that are as specific as possible. Don’t just target general terms like ‘marketing’ or ‘networking’. If you will be too generic, you will not attract free traffic at all. If you are just starting out, there is little possibility that you will break through at all. To give yourself better chance, use a technique called SEO Sniping. In many cases search engine results are similar to the lottery – if you win, you will attract free traffic in abundance.
For example, you are targeting the gardening niche. Specifically – people growing roses. Instead of targeting ‘growing roses’ keyword, you would ideally want to focus on the phrase ‘advice on tending to your roses daily’ – or something among the lines.. (I’m not really into spending too much time in the garden..). This way every time someone will type in this sentence you have a far greater chance of displaying your site on the first page and driving in far greater amounts of traffic.
Number8. Commenting Blogs
Not many people do this or know how it works. By commenting other peoples’ blogs and creating engagement – they are not only increasing traffic and ranking to this specific site, but also putting themselves out there. The best tactic to do that, is to find the site of a very popular blogger. They physically do not have time to answer every single comment out there. Instead – do that yourself! Provide answers to people and be helpful. Just doing that will make people want to get to know you better. Try to sneak in a link to your website here and there and watch traffic going up. Give first – then watch how karma comes back.
These days people have less and less time to read long posts. Instead services like Insta and Snapchat provide you with the opportunity to reach hundreds of thousands of people through pictures or short videos. Realize that most of the traffic these days comes via smartphones. While using these people are just scrolling down through the content in a matter of milliseconds. Every time you only have a split moment to catch their attention. Platform like Snapchat additionally force you to add content regularly because of 24h rule. Amount of traffic to be gained there though, is nothing to sniff at. Once again : it takes only a few seconds to post a picture or to record a short video for your audience, but it is free – and tends to yield great results.
Number10. Marketing your articles
Little known way to go about your blogging is to share your articles with highly respected sites like goarticles.com. These sites already have a huge audience. When and if they find your article there and read it – they will ideally want to read more of your work and will follow your link to visit your site. It all depends on how well you have brewed their curiosity and if you have solved their problem. None the less marketing your articles this way can greatly contribute to attract free traffic to your website.
That’s it – these are my 10 ways to attract free traffic that I believe will help you to start out and get your word out there. Please comment below and share your experience with struggling to get any traffic at all! If you liked this post, like my FB page and connect with me to share ideas!